Key factors when choosing a payment provider for festivals and events

Festivals and events are exciting times for both attendees and organizers. However, one of the most critical aspects of any successful event is ensuring that payment processing is smooth and efficient. Therefore, choosing a payment provider for your festival or event is an important decision that can significantly impact your bottom line.

Let's dive into the important factors in closer detail.

Easy to use by staff & volunteers. 

As part of the busy aspect of events, many of the frontrunners are young student workers or even volunteers & this sector faces a high rotation of young servers each season, meaning that training new staff on how to use all of the tech needed can become a very time-consuming task.

Knowing that most payment providers rely on heavy hardware and additional machinery, charges, cables, and very complex product usability, events & festivals when choosing a payment solution, must be able to evaluate the interface, usage level, and ease of training the provider can enable them & the young, seasonal staff with.

When having a seamless, user-focused payment provider, the entertainment venues and organizers will be able to move away from the concerns that staff needs to designate training pre-event in addition to gaining the assurance that taking payments throughout the event will be a smooth process.

At Vibrant, we have built our payment terminal closely with our users. Every interface & feature is built to give staff the right level of usability and boot them with high efficiency without compromising quality. An example would be our built-in product catalogue, which enables an error-free selection of products, automatically calculating the total amount that needs to be paid by the customer.

Easy to bootup terminals to reduce queues

Guessing the perfect number of payment terminals needed in an event is complex. And up to now, acquiring hardware has been part of more extensive pre-event planning, as there are high costs and long delivery times for each device requested. 

With the event and entertainment sector being, by default, a game of on-spot optimization and problem-solving in-order to enable attendees with the best experience, choosing a payment provider that enables you with instant scalability of devices is vital to improve activities throughout a whole event for staff & guests. 

With a scalability-focused payment provider, you can lower queues on specific selling points and even streamline external vendors within the event with a single provider. 

Vibrant's payment solution works on +2000 Android devices. It enables you to get 1 to 1000 payment terminal ID's in no time, giving you the control to increase the number of devices running in your event according to the need you see on-spot. 

Flexibility to sell outside of standard areas

Attendees have a high fear of missing out on every moment throughout festivals and events, and the convenience of accessibility to food, drinks, and other products is highly expected. 

For the event organizers, placing additional selling points also means more profit during the event. Therefore, it's vital to consider a payment solution that includes high flexibility to sell innovatively and offer guests the experience & convenience demanded.

From adding staff selling beverages across the venue to pop-up offers and interactive stands, a mobile payment provider will be the perfect choice for events and festivals to keep improving their offers. 

With Vibrant working on most Android devices, it's easy to boot each frontrunner with a payment terminal right in their pocket, liberating sales from happening solely in standard, designated venue areas. 

Costs and binding periods

When selecting a payment provider, the cost of it is a vital factor. However, expenses displayed by many providers can be rather complex. For example, a transaction fee could be very low, which is tempting. However, they might also have high monthly costs, long binding periods, and startup costs, in addition to charging extra per device.

Therefore, evaluating the overall expenses in the long term is essential to calculate the provider's benefits. Especially within the event & entertainment sector, where seasonality plays an important role, choosing a payment solution that doesn't lock you in for binding periods or monthly fees is a must.

That is why Vibrant focuses on giving flexibility to the sector on a price and contractual base. Fees are only charged per transaction. There are no monthly costs or imprisoning binding periods.

Integration so you can track which places sell the best

When having multiple vendors, understanding performance per selling point and administrating all transactions happening throughout an event is an extensive task that, many times, businesses rely on different digital suites and software to support throughout the process.

That is why assessing how easily your payment provider can integrate with your other systems is crucial. Not having access to smooth integrations can quickly transform the post-event into a nightmare. Looking into a solution that integrates with the desired systems and supports you throughout the implementation of such is key to success.

Another benefit of integrating payment processing with your existing software suite is that it can help you better understand your business performance. For example, you can gain insights into customer behaviour and business trends by integrating payment data with other business data, such as sales and customer data, helping you make more forward optimizations in your event(s).

At Vibrant, we know the importance of being able to integrate. And we've designed Vibrant to connect with your existing software seamlessly, so you don't add more complexity but get a much more streamlined payment setup.

Premium customer support

The level of support a payment provider offers can significantly impact your event's success. Choose a payment provider that offers premium support and assistance in case of any issues or problems. Make sure to evaluate the level of support each provider offers before making a decision.

In conclusion

Ultimately, the right payment provider can help you streamline your operations, improve the customer experience, and drive growth and success for your events.

By evaluating your options and choosing a payment provider that meets your unique needs and requirements, you can set your business up for success both now and in the future. So, choose wisely and start reaping the benefits of a great payment provider for your entertainment business today!